Macy’s Campaign
As a Photo Art Director Intern at Macy’s, I co-developed and executed an editorial studio shoot concept in collaboration with styling, photography, and production teams.
I helped shape the creative direction, coordinate the visual approach across disciplines, and carry the concept through a fast-paced studio environment to a polished final campaign outcome.
Art Direction, Campaign Design, Visual Concepting
Art Director: Claire Hahn
Photographer: Brooke Shinnick
Stylist: Allison Beltrani
Videographer: Chloe Merriman
Extremely grateful for everyone that worked on this project with me and made this vision come to life.
A huge shout out to everyone I’ve met along the way during this internship, I learned so much from everyone’s wisdom and guidance. Thank you!
A huge shout out to everyone I’ve met along the way during this internship, I learned so much from everyone’s wisdom and guidance. Thank you!
GNAW Energy Mock Campaign
GNAW Energy is a co-initiated brand concept exploring the visual identity and packaging of an energy gum product aimed at Gen Z consumers.
Developed the brand system from the ground up, including the logo, packaging, and supporting visual assets, then created high-fidelity 3D mockups to explore how the product could appear in retail and marketing contexts.
Art Direction, Creative Direction, Branding
Packaging Design: Adobe Illustrator
3D Rendering: Blender
Typography: Adobe Photoshop